How Jeff Staple Turned the Pigeon Into a Streetwear Icon

Table Of Content

• Nike's SB Dunk “Panda Pigeon” to Be Packaged in Special Wooden Box
• On the current state of streetwear:
• jeffstaple Explains How a Rejected Sample Became the Nike SB Dunk Low "Panda Pigeon"
• Listen and follow The DailyApple Podcasts Spotify Amazon Music
• jeffstaple and SBTG Team up for Nike Air Force 1 "Pigeon Fury"

The fact that I can do it is a huge sigh of relief that I'm not in credit card debt. And there’s concern about whether the virus might spread undetected in flocks that are vaccinated. So as we saw with COVID, the vaccine can sometimes stop you from getting sick, but it doesn’t necessarily stop infection. And so countries are worried they might unknowingly import products that are harboring the virus. And most devastatingly, we’ve seen enormous outbreaks in other sorts of marine mammals, especially sea lions and seals.

Jeff Staple Breaks Down Pigeon Dunk, Building a Brand & Top 5 Sneakers My Life In Sneakers - GQ

Jeff Staple Breaks Down Pigeon Dunk, Building a Brand & Top 5 Sneakers My Life In Sneakers.

Posted: Mon, 27 Feb 2023 08:00:00 GMT [source]

Nike's SB Dunk “Panda Pigeon” to Be Packaged in Special Wooden Box

But the vast majority of them are birds that were proactively culled. What it adds up to is, is 90 million farmed birds in the US have died since this virus emerged. Another thing that has been weird about this virus is it has jumped into other kinds of farms.

On the current state of streetwear:

So I would do one edit where I'd screen out the stuff that I wouldn't want in the book. I gave that to the editor [Emily Suzuki] and the art director [Brent Rollins], and then we would massage and tweak and collaborate from there. But I really think having an outside voice was one-hundred percent necessary. And actually, my partner-slash-wife had a lot to do with this, too, because a lot of these archives were in my personal storage facility, my personal attic, and my mom's crib. So it's not like I could just send an editor into my mom's house.

jeffstaple Explains How a Rejected Sample Became the Nike SB Dunk Low "Panda Pigeon"

And so that’s one reason scientists are trying to keep such a close, attentive eye on what’s happening. So elephant seals, in particular in South America, were just devastated by this virus last fall. The good news is they don’t seem to get nearly as sick as chickens do. They are generally making full recoveries on their own in a couple of weeks. My whole wardrobe basically consists of Aether and Rag & Bone… well-made blanks. I’m developing 18 months ahead, so by the time it’s available for me to wear I’m tired of it.

Scientists are already seeing evidence that the virus is adapting as it passes from marine mammal to marine mammal. And that could turn it into a virus that’s also better at spreading between people. Well, a lot of experts and scientists are talking about this with rising alarm and in terms that are quite stark. They’re talking about the virus spreading through wild animal populations so quickly and so ferociously that they’re calling it an ecological disaster. Yes, and I should be clear that represents two things. So some of those birds are birds who naturally got infected and died from the virus.

I immediately knew I needed an editor and an art director for the book. If the editing and the creative direction of the book were in my hands, it would literally never get done. I needed a foil to battle me on my ideas and my decisions so that we could get the book done.

” And he was like, “Let’s do it right now.” And I was like, “Right now, right now? ” And he was like, “Yeah, in the elevator.” So I go get my clothes and I styled him real quick. The elevator was this big [motions with his hands] and I was literally trying to get a head to toe shot. We caught up with Jeff to talk about his 20 years in the game, his collaboration with Cole Haan (the 2.ZERØGRAND Stitchlite x Staple Design), and the history and future of streetwear.

How the New York City Pigeon Became a Streetwear Icon

Encompassing the landscapes of street culture, design, fashion, music, sports, and art all together has been our passion for Staple clothing from the very beginning. We are proud of our two decades of bringing you the most iconic and innovative streetwear, and our drops will always be the hottest and most unique. Carefully made and elegantly tailored with premium fabrics made to last, our line will soon become one of the grails in your closet. We just don’t entirely know how this is going to play out.

Somewhere along the way, the humble rock pigeon became an uncanny symbol of streetwear’s unstoppable move into mainstream consumer culture. So the way it’s spreading in wild animals, even in remote places like Antarctica, that’s important to watch, at least in part because there’s a real danger to people here. Right now, the likelihood that a farmer who gets this virus passes it on is pretty low.

So more than 90 million birds in the US have died as a result of this virus. There's no denying Staple has become an integral pillar in streetwear culture from the sneakerhead to the streetwear fashion world. We've collaborated with and inspired some of the most elite brands in existence while blossoming into a household name as well.

It is the first time we’ve seen a bird flu virus jump into US livestock. Well, because this threat isn’t new, there is a pretty well-established playbook for containing outbreaks. And brutally, what it means is killing the birds. So the virus is so deadly in this highly pathogenic form that it’s sort of destined to kill all the birds on a farm anyway once it gets in.

We don’t know exactly how that’s happening yet. But anytime you see cow-to-cow or mammal-to-mammal transmission, that’s a big concern. Bird flu refers to a bunch of different viruses that are adapted to spread best in birds. Wild water birds, in particular, are known for carrying these viruses. And flu viruses are famous for also being shapeshifters. So they’re constantly swapping genes around and evolving into new strains.

Staple spoke with GQ about his path from college dropout to in-demand designer, the choice to include a full-page scan of his credit report in his book, and how he managed to go "all city" on corporate America. There’s been a lot of discussion about whether we should start vaccinating chickens in the US. The government, USDA labs, have been testing some poultry vaccines. There are challenges there, both in terms of logistics — just how would you go about vaccinating billions of chickens every year. Traditionally, a lot of countries have not been willing to accept poultry products from countries that vaccinate their poultry. The virus seemed to have a mortality rate of 95 percent in these elephant seal pups, and they estimated that it might have killed more than 17,000 of the pups that were born last year.

On one end of the scale you have being on trend, and a lot of brands that come out are really good at capitalizing on that. On the other side of that spectrum you have consistency and longevity. If you slide all the way over to the consistency side you’re going to come out looking pretty bland after a few years. But if you’re Anti Social Social Club or Hood by Air, you make a ton in a very short time, but are your children really going to be wearing an Anti Social outfit? I’ll bet they won’t be, because they’re not focused on consistency or longevity. I’m not trying to make the hottest trap record, I’m trying to make 20 albums.